Google Local Service Ads
Get verified, earn trust badges, and connect with local customers actively searching for your services
Dominate Local Search with Google's Trust
Google Local Service Ads put your business at the very top of search results with the coveted Google Screened badge. Unlike traditional ads, you only pay when qualified customers contact you directly.
With prominent placement above all other results and integrated reviews, LSAs are the most effective way to capture high-intent local customers ready to hire your services.
Why Local Service Ads Work
Local Service Ads offer unique advantages that make them essential for local businesses
Google Screened Badge
Build instant trust with the Google Screened verification badge
Pay Per Lead
Only pay when customers contact you directly - no wasted clicks
Top of Search Results
Appear above all other ads and organic results for local searches
Mobile Optimized
Prominent display on mobile devices where most local searches happen
Review Integration
Showcase your reviews and ratings directly in your ads
Direct Booking
Customers can call or message you directly from the ad
How Local Service Ads Work
A simple process to get your business verified and generating leads
Application & Verification
We help you apply and complete Google's background check and verification process
Profile Setup
Create an optimized profile with service areas, hours, and service offerings
Go Live
Your ads appear at the top of local searches with the Google Screened badge
Get Leads
Receive calls and messages from qualified customers ready to hire
Google Local Service Ads by Industry
Specialized LSA management for your industry with proven results and Google Screened verification
Plumbers
$25-$75 per lead • 20-30%
Google Local Service Ads for plumbing contractors
HVAC Services
$30-$90 per lead • 15-25%
Google Local Service Ads for heating and cooling contractors
Electricians
$35-$85 per lead • 18-28%
Google Local Service Ads for electrical contractors
Garage Door Services
$20-$60 per lead • 25-35%
Google Local Service Ads for garage door repair and installation
Locksmiths
$15-$50 per lead • 30-45%
Google Local Service Ads for locksmith services
House Cleaning
$10-$35 per lead • 15-25%
Google Local Service Ads for house cleaning services
Pest Control
$25-$70 per lead • 20-30%
Google Local Service Ads for pest control services
Lawn Care
$15-$45 per lead • 18-28%
Google Local Service Ads for lawn care and landscaping
Moving Services
$30-$100 per lead • 10-20%
Google Local Service Ads for moving companies
Roofing
$40-$120 per lead • 12-22%
Google Local Service Ads for roofing contractors
Water Damage Restoration
$35-$100 per lead • 25-40%
Google Local Service Ads for water damage restoration
Frequently Asked Questions
What are Google Local Service Ads?
Google Local Service Ads (LSAs) are pay-per-lead ads that appear at the very top of Google search results for local service searches. They feature a Google Screened or Google Guaranteed badge, building trust with potential customers.
How do Local Service Ads differ from regular Google Ads?
Unlike traditional Google Ads where you pay per click, LSAs charge only when you receive a qualified lead (call or message). They also appear above regular ads and include trust badges, business hours, and reviews prominently.
What services are eligible for Local Service Ads?
LSAs are available for various home services (plumbers, electricians, HVAC), professional services (lawyers, financial planners), and other local services. Eligibility varies by location and service category.
How much do Local Service Ads cost?
Costs vary by industry and location, typically ranging from $6 to $150 per lead. You set a weekly budget and only pay for qualified leads - customers who contact you directly through the ad.
Get Started Today
Professional web development services you can trust
Ready to Get Google Screened?
Start appearing at the top of local searches with Google's trust badge. Let us handle your Local Service Ads setup and management.