Privacy Policy

1. Introduction

Welcome to Alder Creek Digital ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or use our services.

2. Information We Collect

Personal Information

We may collect the following types of personal information:

• Name and contact information (email address, phone number, mailing address)
• Business information (company name, industry, website)
• Project requirements and preferences
• Communication history and correspondence
• Appointment and scheduling information
• Marketing preferences and consent records

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser information
• Device type and operating system
• Pages visited and time spent on our site
• Referring website or search engine
• Location data (general geographic location)
• Interaction data (clicks, scrolling, form interactions)

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide and improve our services
• To communicate with you about your projects
• To send marketing communications via email and SMS (with your consent)
• To send appointment reminders and scheduling notifications
• To analyze website usage and optimize user experience
• To personalize content and advertisements
• To comply with legal obligations

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With service providers who assist us in operating our business
• When required by law or to protect our rights
• With your explicit consent

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

6. Cookies and Tracking Technologies

Cookies

We use cookies and similar tracking technologies to enhance your browsing experience. You can control cookie settings through your browser preferences. Note that disabling cookies may affect the functionality of our website.

Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects information such as:

• Pages visited and time spent on each page
• User demographics and interests (when available)
• Device and browser information
• Traffic sources and referral information

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on or by adjusting your cookie preferences.

Meta Pixel (Facebook Pixel)

We use Meta Pixel to measure the effectiveness of our advertising campaigns and to show you relevant ads on Facebook and Instagram. Meta Pixel collects information about your interactions with our website, including:

• Pages visited and actions taken
• Products or services viewed
• Form submissions and conversions
• Device and browser information

You can control ad preferences and opt out of personalized advertising through your Facebook ad settings or browser settings.

7. Communications and Notifications

Email Communications

We may send you emails for various purposes, including:

• Service-related notifications and updates
• Appointment confirmations and reminders
• Marketing and promotional content (with consent)
• Newsletter and industry insights

SMS/Text Messaging

With your explicit consent, we may send SMS messages for:

• Appointment reminders and confirmations
• Urgent service notifications
• Marketing promotions (with separate consent)

You can opt out of SMS communications at any time by replying STOP to any message. Standard message and data rates may apply.

Appointment Reminders

We send automated reminders for scheduled sales calls and consultations via email and/or SMS (based on your preferences). These reminders include:

• Appointment date, time, and duration
• Meeting location or video call link
• Contact information for rescheduling
• Preparation materials when applicable

8. Third-Party Services and Data Sharing

We work with trusted third-party service providers to deliver our services effectively. These may include:

• Google LLC: Analytics, advertising services, and workspace tools
• Meta Platforms: Advertising and marketing analytics
• Email service providers: For sending newsletters and notifications
• SMS service providers: For appointment reminders and notifications
• CRM platforms: For customer relationship management
• Scheduling tools: For appointment booking and management

These service providers are contractually bound to protect your information and use it only for the specified purposes. We conduct due diligence to ensure they maintain appropriate security standards.

9. Your Rights and Choices

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt-out of marketing communications (email and SMS)
• Withdraw consent where we rely on it for processing
• Request data portability
• Object to certain types of processing
• Control cookie and tracking preferences

To exercise any of these rights, please contact us using the information provided in the Contact section. We will respond to your request within 30 days.

10. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

• Client project data: 7 years after project completion
• Marketing communications data: Until you opt out or 3 years of inactivity
• Website analytics data: 26 months (Google Analytics default)
• Appointment and scheduling data: 2 years after last interaction

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

12. International Data Transfers

Some of our service providers may be located outside your country of residence. When we transfer your personal information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws.

13. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

14. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at: