Google Local Service Ads for Roofing
Google Local Service Ads for roofing contractors. Pay only $40-$120 per qualified lead with 12-22% conversion rates.
Why Local Service Ads Work for Roofing
Google Local Service Ads put your roofing business at the very top of search results with the trusted Google Screened badge.
Storm damage visibility
Stand out from competitors and capture high-intent local customers actively searching for roofing.
High-ticket leads
Stand out from competitors and capture high-intent local customers actively searching for roofing.
Insurance work capture
Stand out from competitors and capture high-intent local customers actively searching for roofing.
Trust differentiation
Stand out from competitors and capture high-intent local customers actively searching for roofing.
Google Screened Requirements for Roofing
Getting Google Screened builds instant trust with customers. Here's what you need to qualify:
Roofing license
Liability insurance
Workers' comp
Storm damage certification
Lead Types You'll Receive
Average response time required: < 20 minutes
Average job value: $1,000-$15,000
Local Service Ads for Roofing by City
Get location-specific strategies and market insights for your service area
Pittsburgh, PA
Population: 300,000
Metro Area: 2.3 million
Competition: High
Cleveland, OH
Population: 372,000
Metro Area: 2.1 million
Competition: Moderate
Columbus, OH
Population: 906,000
Metro Area: 2.1 million
Competition: Very High
Buffalo, NY
Population: 256,000
Metro Area: 1.1 million
Competition: Low-Moderate
Rochester, NY
Population: 206,000
Metro Area: 1.1 million
Competition: Moderate
Expected Performance for Roofing
Based on our managed Local Service Ad campaigns across multiple markets
Recommended Budget for Roofing
Starter Budget
Test the waters and establish presence
Recommended Budget
Optimal for consistent lead flow
Growth Budget
Dominate your local market
With $40-$120 per lead and 12-22% conversion rates, your investment quickly pays for itself.
Get Custom Budget RecommendationLocal Service Ads FAQ for Roofing
How do roofing contractors maximize Local Service Ad ROI?
Focus on storm damage response, maintain rapid response times (under 20 minutes), and offer free inspections. With jobs averaging $1,000-$15,000, converting just 2-3 leads monthly generates significant ROI.
What roofing services get the most LSA leads?
Emergency repairs (35%), full replacements (30%), storm damage (20%), and preventive maintenance (15%). Having insurance claim expertise and offering free inspections significantly increases conversion rates.
Should roofers run LSAs during slow seasons?
Yes, maintaining consistent presence builds algorithm favorability. Winter generates fewer but higher-quality leads for repairs and planning spring replacements. Adjust budgets down but maintain visibility.
How important are reviews for roofing LSAs?
Critical - roofing is a high-ticket, high-trust service. Maintain 4.5+ stars and respond to all reviews. Include before/after photos and highlight warranty terms to build confidence with potential customers.
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Ready to Get Google Screened?
Join successful roofing already dominating local search with Google Local Service Ads. Get verified, build trust, and pay only for qualified leads.