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Google Local Service Ads for Lawn Care

Google Local Service Ads for lawn care and landscaping. Pay only $15-$45 per qualified lead with 18-28% conversion rates.

$15-$45
Cost Per Lead
18-28%
Conversion Rate
22-32%
Booking Rate
78%+
Lead Quality

Why Local Service Ads Work for Lawn Care

Google Local Service Ads put your lawn care business at the very top of search results with the trusted Google Screened badge.

Seasonal visibility boost

Stand out from competitors and capture high-intent local customers actively searching for lawn care.

Recurring service leads

Stand out from competitors and capture high-intent local customers actively searching for lawn care.

Neighborhood targeting

Stand out from competitors and capture high-intent local customers actively searching for lawn care.

Visual portfolio impact

Stand out from competitors and capture high-intent local customers actively searching for lawn care.

Google Screened Requirements for Lawn Care

Getting Google Screened builds instant trust with customers. Here's what you need to qualify:

Business license

Insurance coverage

Equipment verification

Service area mapping

Lead Types You'll Receive

Weekly mowing service
Landscaping projects
Fertilization programs
Spring/fall cleanup
Snow removal

Average response time required: < 1 hour

Average job value: $100-$500

Expected Performance for Lawn Care

Based on our managed Local Service Ad campaigns across multiple markets

< 1 hour
Response Time
78%+
Lead Quality
22-32%
Booking Rate
$100-$500
Average Job Value

Recommended Budget for Lawn Care

Starter Budget

$300/month

Test the waters and establish presence

Recommended Budget

$900/month

Optimal for consistent lead flow

Growth Budget

$1,500/month

Dominate your local market

With $15-$45 per lead and 18-28% conversion rates, your investment quickly pays for itself.

Get Custom Budget Recommendation

Local Service Ads FAQ for Lawn Care

Are Local Service Ads seasonal for lawn care?

While spring sees highest demand, successful companies run LSAs year-round. Spring cleanup, summer maintenance, fall cleanup, and winter snow removal create year-round opportunities. Adjust services seasonally in your profile.

What's the average customer value from lawn care LSAs?

Weekly mowing customers average $1,500-$3,000 annually. With leads costing $15-$45, acquiring just one weekly customer covers months of ad spend. Focus on converting leads to recurring services.

How do small lawn care companies compete on LSA?

Emphasize personal service, owner involvement, consistent crews, and neighborhood focus. Many customers prefer small companies over large franchises. Fast quotes and flexible scheduling also give advantages.

Should lawn care companies show pricing in LSA profiles?

Yes, showing starting prices or ranges increases qualified leads. Example: 'Mowing from $35' or 'Most lawns $35-$65.' This filters price shoppers while attracting serious customers.

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Join successful lawn care already dominating local search with Google Local Service Ads. Get verified, build trust, and pay only for qualified leads.