PPC Audit & Strategy
Uncover hidden opportunities and optimize your ad spend with comprehensive audits and strategic planning
Stop Wasting Money on Ineffective Ads
Most businesses waste 20-40% of their PPC budget on poorly optimized campaigns. Our comprehensive audits identify exactly where your money is being wasted and how to fix it.
Whether you're looking to reduce costs, increase conversions, or scale your campaigns, our strategic approach ensures every dollar works harder for your business.
Average waste reduction
Average ROI improvement
Comprehensive PPC Audit Coverage
We leave no stone unturned in our analysis of your PPC campaigns
Campaign Structure
- Account organization
- Campaign settings
- Ad group relevance
- Keyword grouping
Keyword Analysis
- Search term reports
- Negative keywords
- Match types
- Quality scores
Ad Performance
- Ad copy effectiveness
- Extension utilization
- A/B test results
- CTR optimization
Budget & Bidding
- Budget allocation
- Bid strategies
- Cost per conversion
- Dayparting analysis
Landing Pages
- Conversion rates
- Page speed
- Mobile experience
- Message match
Tracking & Analytics
- Conversion tracking
- Attribution models
- Goal alignment
- Data accuracy
Our Audit & Strategy Process
A proven methodology that delivers actionable insights and measurable results
Discovery & Access
We start with a consultation to understand your goals, challenges, and KPIs. You provide read-only access to your ad accounts, and we begin our comprehensive analysis.
Deep-Dive Analysis
Our experts analyze every aspect of your campaigns, from account structure to landing pages. We benchmark against industry standards and identify quick wins and long-term opportunities.
Strategic Planning
We develop a custom strategy based on your specific goals, budget, and market conditions. This includes detailed recommendations for campaign optimization and growth opportunities.
Delivery & Implementation
You receive a comprehensive report with findings, recommendations, and a prioritized action plan. We can help implement changes or guide your team through the optimization process.
What You'll Receive
Comprehensive documentation and actionable insights to transform your PPC performance
Audit Report
Comprehensive analysis of your current PPC performance with detailed findings
Opportunity Analysis
Quantified opportunities for improvement with projected impact on ROI
Strategic Recommendations
Prioritized action items with clear implementation guidelines
Implementation Roadmap
Step-by-step plan for executing improvements over 30-60-90 days
Audit & Strategy Options
Choose the level of analysis that fits your needs and budget
Quick Audit
Perfect for small accounts or specific campaign reviews
- Up to 3 campaigns
- Key issues identification
- 5-page report
Comprehensive Audit
Full account analysis with strategic recommendations
- All campaigns & platforms
- Competitive analysis
- 20+ page detailed report
- Strategy session included
Enterprise Audit
For large accounts with complex needs
- Multi-channel analysis
- Custom reporting
- Quarterly reviews
- Dedicated strategist
Frequently Asked Questions
What is included in a PPC audit?
Our PPC audit includes campaign structure analysis, keyword performance review, ad copy evaluation, landing page assessment, conversion tracking verification, budget efficiency analysis, competitive research, and a detailed report with actionable recommendations.
How long does a PPC audit take?
A comprehensive PPC audit typically takes 5-10 business days, depending on the size and complexity of your campaigns. We'll provide initial findings within 48 hours and a complete report with recommendations at the end of the audit period.
How often should I audit my PPC campaigns?
We recommend a full audit every 6-12 months, or whenever you see significant changes in performance. Quarterly mini-audits can help catch issues early and maintain optimal performance.
What ROI improvements can I expect from a PPC audit?
While results vary, our audits typically identify opportunities to reduce wasted spend by 20-40% and improve conversion rates by 15-30%. Many clients see positive ROI from implementing audit recommendations within the first month.
Get Started Today
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Ready to Optimize Your PPC Performance?
Get a comprehensive audit of your PPC campaigns and discover how to reduce costs while increasing conversions.